About Us
We're on a mission to
transform e-commerce software
We are a team of passionate design professionals with a mission to transform the world of e-commerce, providing dynamic and innovative solutions to entrepreneurs
Driven by purpose, guided by values
We believe in creating technology that empowers people and organizations to achieve more. Our mission is to build solutions that address real-world challenges and create positive impact at scale.
Founded in 2010, we've grown from a small startup to a global company serving customers in over 30 countries, while staying true to our core values and commitment to excellence.
Our Vision
To create a world where technology enhances human potential and enables sustainable progress for all.
Our Approach
We approach every challenge with integrity, innovation, and a relentless focus on delivering exceptional experiences.
The path that brought us here
From humble beginnings to where we are today, our journey has been defined by persistence, innovation, and a commitment to our mission.
Our Beginning
Born from the idea that exceptional design should unleash— not limit— your online potential, we fuse striking, art-forward aesthetics with the rock-solid performance of platforms like WordPress, Shopify, and today’s top e-commerce engines. The result? Stores that captivate at first glance and convert on every click.
Global Expansion
Expanded operations to serve clients across Europe and Asia, establishing our first international offices.
New Horizons
Launched our flagship platform and expanded our team to over 100 talented professionals across the globe.
Meet the people behind our success
Our diverse team brings together expertise from various fields, united by a shared passion for innovation and excellence.
Harry Hale
CEO & Founder
Harry Hale read LLB Law at Exeter University and an MSc in Computer Science with a passion for innovative software solutions, machine learning and AI applications.
John Smith
CTO
John brings technical expertise and innovative thinking to drive our product development forward.
Sarah Johnson
Head of Design
Sarah's creative vision ensures our products are both beautiful and intuitive for our users.
The principles that guide us
Our core values shape our culture, inform our decisions, and define how we work together to achieve our mission.
Innovation
We embrace creativity and forward-thinking to develop solutions that address tomorrow's challenges.
"Innovation is seeing what everybody has seen and thinking what nobody has thought."
Integrity
We conduct business with honesty, transparency, and a commitment to doing what's right.
"Innovation is seeing what everybody has seen and thinking what nobody has thought."
Collaboration
We believe in the power of teamwork and partnership to achieve extraordinary results.
"Innovation is seeing what everybody has seen and thinking what nobody has thought."
Making a difference by the numbers
We're proud of the impact we've made and the milestones we've achieved along the way.
SMEs Served
Countries
Industry Awards
Team Members
Trusted by leaders and innovators
Don't just take our word for it. Here's what others have to say about working with us.
Ready to join our mission?
Whether you're looking to join our team, partner with us, or learn more about our work, we'd love to hear from you.